REFILME: BRAZIL’S 1st WATER REFILL APP

Good news for Brazil: the first water refill initiative has started! RefilMe provides free, cold and filtered tap water. After seeing lots of plastic on beaches while traveling, sisters Flávia and Isabela wanted to make a change in their own country Brazil and they founded RefilMe. Read this blog to learn more about this project and their approach.

INTERVIEW WITH FLÁVIA VITOI ROSA DE SOUZA, CO-FOUNDER OF REFILME (IN BRAZIL)

What is RefilMe?

F: RefilMe is a new start up aiming to reduce plastic waste in Brazil. We do this by offering free, cold water refills and by creating awareness.

refilme water machine
RefilMe water refill machine (source: RefilMe)

Free, cold and filtered water, amazing! Especially when you think about the hot weather in Brazil. Why, where and when did you started RefilMe?

F: The idea started while we were traveling in Bali, Indonesia. There was a lot of plastic on the beach. We could not drink the tap water and had to buy plastic bottles or look for refill stations. We wanted to do something similar in Brazil. We started in the city of Cuiabá and Vitória in December of 2020.  We designed the machine and the app and website ourselves. The first machine was placed in Cuiabá in December ’20. Right now we are also present in 3 other cities. And we want to spread more in Brazil.

THE REFILME FREE WATER REFILL MACHINE

How do people respond so far?

F: So far so good! Users are happy because it is free and the water is cold. In one park we had to temporarily remove the machine and several people are asking when it’s coming back.

Let’s hope it will be back soon. How do consumers know where the machines are located?

F: All machines are mapped on the Refil Me app. The app is available in Brazil for iOS and Android.

RefilMe app mobile phone interface
Using the RefilMe app to locate refill stations (source: RefilMe)

LEARNING BY DOING

Sweet! So you are Brazil’s 1st refill app?!

F: Yes, we think so. We do not know about another one.

Great to have you on board of the #Refillution! And cool that you did all this work so far. You seem to be designers, activists and business women altogether. What is your professional background?

F: Haha, thank you. I am a chemical engineer with a master in sustainable development. My sister Isabela is a process engineer. And we developed new skills during the past year.

Image RefilMeteam Isabela and Flavia
The RefilMe founders: Isabela and Flávia (source: RefilMe)

THE REFILME BUSINESS MODEL

We are curious about your business model. The water is free but the machines are not. How does it work?

F We have a partnership with a start-up accelerator. And we work with sponsors, for example private water treatment companies or a shopping mall. The sponsor pays for the water machine. We give them advice where to place them.

TAP WATER IN BRAZIL

Interesting business model, maybe suitable for many refill initiatives all over the world. Another question. The machines chill and filter ‘normal’ water. Can you drink tap water in Brazil?

F: Yes, tap water in Brazil is potable in most places. The normal tap water has a bit of a chlorine taste. Our machines use a carbon filter to remove this flavour.

Good to know! Are there any public fountains in Brazil? 

F: Yes they exist. But the water can be warm and some fountains are not maintained well. And now with Covid people trust them even less.

Do you also face difficulties due to the situation with Covid?

F: Well, it is challenging because the lockdown rules change all the time. Luckily our machines are touchless. You just need to use the RefilMe app.

Even more reasons to enjoy the RefilMe cold water. Good luck Flávia and Isabela and enjoy the adventures ahead!

Example of free water refill machine
Easy to spot this machine! (Source: RefilMe)

FOLLOW REFILME BRASIL

What a nice and inspiring conversation we had. It feels Isabela and Flávia take care of all parties involved, starting from the user that is looking for free, cold water. While also taking into account the sponsors’ needs. If you have tips for RefilMe or want to collaborate, don’t hesitate and get in touch with the sisters.

Follow RefilMe on Instagram, Facebook and LinkedIn.

REFILLME: A NEW REFILL PROJECT IN MYANMAR

Can you get a water refill in Myanmar? Yes you can! Today we want to inform you about a promising new refill project, situated in Yangon, Myanmar. Last year, three ambitious students founded RefillMe. Starting small, dreaming big. We just met and immediately became fans. Sit back and enjoy our interview with Haling Min Aung, co-founder of RefillMe.

INTERVIEW WITH HALING MIN AUNG, REFILLME (YANGON, MYANMAR)

Can you tell us a bit about yourself, and your role at Refill Me Yangon?

Mingalarpar! My name is Haling Min Aung. I work in Earth Day Network Myanmar as an assistant manager, while also managing communications at RefillMe. Furthermore I am an activist educator in Yangon. I strongly believe that climate change should be taught in every school as the future of our Earth depends on our ability to take action.

Mingalarpar (what an amazing way to say hello)! Why and when did you start this project?

After completing an environmental studies program from the University of Yangon, we decided to tackle environmental issues in Myanmar by initiating projects. We initiated the first one, RefillMe, in November 2019.

So you already completed the first half year. We’ll talk more about the project soon. But first: who are ‘we’? Can you tell something about the team?

Sure! Other team members are my classmates from the environmental studies program. My teammate Aung Pyi Soe coordinates the RefillMe project and fellow teammate Ye Myo Zaw conducts the refill pilot in Yangon.

The RefillMe team

That’s nice. Many environmental projects (including Refill Ambassadors) start with only one advocate, and RefillMe already has three. What did you do with the refill pilot in Myanmar? How did it go so far?

The refill pilot is carried out to address issues and challenges faced during the registration process of public refill stations. It is successfully done in two townships of Yangon by using observational study as a means for gathering information. Currently, we are working together with Thant Myanmar to map Yangon (Thant Myanmar is a non-profit organisation, aiming to reduce the use and dependency on single-use plastics).

Very smart, we highly recommend people to team up with other NGO’s and (local) action groups. Together, we can create more awareness. What kind of bottles do people use when they refill in Myanmar?

Refillers use aluminium bottles, stainless steel bottles and polycarbonate bottles. Reusing PET bottles is also common in Myanmar.

TAP WATER IN MYANMAR

Mmm, just like we do in the Netherlands. Here we drink directly from the tap. How is tap water quality in Myanmar? Do local people drink tap water? Or do you drink with filters?

There is strict regulation for water quality that is supplied, however water quality varies from region to region. Factors like flooding, lack of safe water storage, old infrastructures and pipes affect the water quality. That is why people don’t drink right out of the tap. Households use filter or boil the water for consumption.

Water ATM, Yangon

Good to know. Another question: is there plastic deposit on plastic bottles in Myanmar? How is the plastic recycling infrastructure?

To our knowledge, there is no formal plastic deposit on bottles in Myanmar but you can get some cash back by selling plastic bottles to waste collectors. Recycling activities in Myanmar are carried out mostly by the informal sector, which includes scavengers, waste collectors, and waste dealers. These scavengers and waste collectors collect recyclable materials such as newspapers, books, cardboards, metal, plastic bottles, tin and glass from households, commercial areas and streets and in turn sell these items to waste dealers who clean and sell them to the recycling industry both locally and for export. We also have local plastic recycling start-ups and NGOs.

That sounds a bit chaotic but it can work. We think avoiding and reducing single-use plastics is better than recycling, but plastic-recycling can be useful to create new materials. And some people make a living out of it. We are curious to learn more about these recycling start-ups. And of course, to learn more about RefillMe, but we won’t steal any more time. Last question: what are your next steps?

We plan to look for new partners to facilitate our project expansion. RefillMe is more than just adding stations to reduce plastic consumption. Our team is using a more holistic approach to consider things like water quality, accessibility, affordability, and aesthetics which can help us accelerate progress towards UN Sustainable Development Goal 6 in Myanmar (clean water and sanitation). We dream about going beyond RefillMe project. Currently, we are working hard to launch two new projects in August.

Thank you so much Aung, we’re looking forward to hear more from you and your team!

STAY UP TO DATE ON REFILLME

Want to know more about RefillMe? Follow RefillMe on facebook or leave your message below. And if you happen to visit Myanmar, bring your empty bottle and pay attention to the refill stations. Join the #refillution!

All images in this blogs are provided by RefillMe.

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